This study is mainly focuses on the leading brand preference for mobile phone and the attitude of consumers belongs to low, middle and high income groups are taken in virudhunagar city 4 objectives of the study: the important objectives of this study are 1 to study the origin and growth of mobile phone industry 2.
Significance of the study: significance to the industrymy research will help the telecom industry to know the current scenario of customers with respect to brand preference of mobile phones, with respect to motorola significance for the researcher wide exposure to the telecom industry. A study on brand preference of mobile phone users in virudhunagar city: by drnsubburaj professor department of management studies. Preference of mobile phones about 32% of students chose samsung as their existing mobile phone, 28% chose apple as their existing mobile phone brand, 24% of students have blackberry mobile phones, 8% of students are using nokia and 8% of students use other mobile phone brands.
222 research hypothesis there are various factors that influence the brand preference on mobile phones it can be external, internal or situational factors the dependent variable in this study, “study of brand preference of mobile phones in nepal” is brand preference. Nokia is the most favorite brand of the college student 35% student change their mobile phones within 1to2 years 30% students are using the mobile phones since last 1 to 2 years 51% students are ready to pay for a mobile phone less than 10,000 and they spend according to their family income. • brand awareness of motorola mobile phones in the market • factors, which help in increasing the sale of mobile phones • various sources from which mobiles are purchased 25 research methodology title justification - this title is justified as it tells about the customer preference towards motorola mobile phones as compared to other brands.
The scope of the research is based on the telecom industry and it throws light on the brand preference of mobile phones with respect to motorola significance of the study: significance to the industrymy research will help the telecom industry to know the current scenario of customers with respect to brand preference of mobile phones, with respect to motorola.
To date, many people are using their mobile phone as their personal digital assistant, one example is smartphone smartphone is a combination of mobile phones and personal digital assistant as a mobile phone, it can be used to make phone calls, update contact list, personal calendar and task list.
The primary objective of the study is to assess the brand preference for mobile phones among the management students of kolhapur city it also identifies the major features which a student looks in a mobile phone.
About 46% of students consider functions as the main factor of choosing a mobile phone brand, 36% chose design as their main factor of preference 12% chose affordability as a reason for choosing a brand and 6% consider availability as the main reason for buying the mobile phone of concerned brand.