Media academics writing about convergence tend to talk about the extraordinary convergence of media ownership in recent decades alongside the convergence of digital content and communications systems. One of the areas of particular concern when examining positive and negative consequences of media convergence is media ownership (jenkins, 2006) nowadays the power to control media industry is concentrated in the hands of private owners and relatively small number of big media corporations.
Needless to say, the nearly nine million views of this youtube video (thefinebros, 2014) demonstrates how many people are affected, indeed ambivalent, about the painfully evident growing gap in our society a gap caused by the evolution of mass media.
Every single consequence of media convergence is to be a transformation towards unity and uniformity in other words, it would overstretch the concept of media convergence to expect that every future implication associated with the blurring of boundaries between media will go in the direction of uniformity. Media convergence consequences media convergence is inevitable changes in the traditional forms of how media is owned, managed, created and distributed will result in changes in the manner in which media practitioners will approach problems and issues.
Consequences of media convergence are also discussed for other parts of creative industries, such as museums, libraries and design in particular new digital media technology and. Previous forms of mass media lost a bit of their luster, because now americans were able to experience the convergence of two widely popular mediums pictures and sound audiences were mesmerized the content diverse.
Media convergence is a term that can refer to either: 1) the merging of previously distinct media technologies and media forms due to digitization and computer networking or 2) an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together (see media ownership. Media convergence and the transformed media environment 34 convergence has been defined as: the interlinking of computing and icts, communication networks, and media content that has occurred with the development and popularisation of the internet, and the convergent products, services and activities that have emerged in the digital media space.
320 media convergence has major policy consequences in its review of policies for audio-visual media, the organisation for economic co-operation and development (oecd) identified four fundamental changes in the media policy environment in the context of convergence.